Position ID: IW700015
Location: Loveland, CO
The Online Content Development Manager provides overall content development and editorial leadership for the Design Community’s online education brands. Oversee the day-to-day operations of the following product lines:HOWDesignUniversity, Design TV & HOW/HID/Print Design Tutorials (webinars). This position is responsible for the acquisition and development of new or repurposed content that can be formatted into online workshops/courses, videos, webinars and other related online education products for graphic designers.
Must have a strong understanding of editing and editorial procedures, protocols, and content development workflow in order to maintain and enhance existing procedures and guidelines while ensuring the highest level possible of editorial quality.
SPECIFIC RESPONSIBILITIES
Manages all functions related to online education programs to meet or exceed budgetary goals, provide consistent quality products and services for consumers and support overall corporate objectives.
Strategic planning and content development
- Works with the Director of Online Product Development and Editorial Directors on a regular basis
- Develop relationships with external content providers & instructors to ensure a steady flow of high quality/relevant online education content (courses, videos, webinars).
- Monitors marketplace & identifies potential content partners (other publishers with excellent video/course content, expert designers/consultants, etc.)
- Negotiates distribution contracts with 3rd party instructors/content providers
- Solicits assistance as needed in the acquisition of new video content & instructors
HOW DESIGN UNIVERSITY
- Responsible for coordinating F+W’s growing University (HOW U) business
- Creates the curriculum forHOWDesignUniversity: Acquires all course materials & instructors
- Develops, maintains/updates a regular schedule of courses to keep curriculum covering all major design disciplines; as well as tracking trends and executing surveys to keep content current, relevant and meeting customer needs
- Works with instructors to provide students with a user-friendly online learning experience
- Ensure courses are scheduled and executed on a timely basis
DESIGN TV
- Develops/acquires a regular offering of design videos
- Ensure videos are scheduled and executed on a timely basis
DESIGN TUTORIALS (Webinars)
- In partnership with the Editorial Directors, this position is responsible for developing the Design Tutorial schedule for Print, HOW & HOW Interactive Design
- Ensure Design Tutorials are scheduled and executed on a timely basis
Marketing/Editorial
- Responsible for editing all online workshop (HOW U) course material
- Works on a daily basis with the Design Community Marketing Manager (CMM) to direct program marketing efforts
- Solicits assistance as needed in the recruitment of new online students
- Identifies critical marketing populations and initiatives
- Collaborates with other community leaders, online education managers, online product managers and editors within F+W to coordinate joint initiatives; including making sure that all merchandise related to online courses/designers is available (books, video files, DVDs, webinars, magazine articles, syllabi, assignments, etc.)
- With Director of Online Product Development and Editorial Director, evaluates the effectiveness of marketing strategies and initiatives
- Produces the bi-weekly email newsletter forHOWDesignUniversity
- Corresponds with those interested in learning more about the department’s online education efforts.
- Should have/develop a working knowledge of Blackboard to provide support to the Online Education Manager.
Budgeting, assessment and reporting
- Establishes and oversees an evaluative criterion to assess the performance of all online courses and programs
- Prepares reports indicating program performance statistics (not monetary) and recommendations for continued growth of the property
Instructor support
- Finds, develops, and supports instructors for all online programs
- Provides first line of contact and assistance for instructors, including contracting
- Conducts assessments of instructor’s abilities and recommending opportunities for improvement
Market Research
- Identifies critical marketing populations and initiatives
- Regular analysis on market share. This includes reviewing ongoing information on our competitor’s offerings and new developments as well as trends in the online education market as a whole. This analysis will be shared at an annual category review with all community leaders, members of the executive team and others involved.
Education & Experience
- Bachelor’s degree required
- Minimum three years’ experience in an online environment. Strongly prefer candidates with knowledge or familiarity with design or media industry
- Must be comfortable working with diverse technologies and learning new systems
- Must be well-versed in HTML
- Must have strong technical capability & aptitude
- Superior time management skills and proven ability to meet strict deadlines
- High level of project management skills
- An ongoing customer focus
- Ability to be flexible within a rapidly changing environment
- Experience administrating or attending webinars is highly preferred.
- Experience with Blackboard a plus.
- Must be proficient in a PC environment
- Must have strong attention to detail and aptitude for numbers.
- Experience in video editing/conversion is desired.
EOE
If you are interested in applying for this position, please complete our online application.
No solicitation from Third Party Recruiters please.