F+W Names Former Amazon Exec eCommerce Vice President

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Ft. Collins, CO – F+W Media today announced the hiring of Lucas Hilbert, formerly Senior Product Manager, Marketing and Merchandising at Amazon, to the position of Vice President of eCommerce for the Company. In this newly-created role, Hilbert will have responsibility for the Company’s entire eCommerce division – from operations to marketing to customer service – reporting to Chad Phelps, F+W Chief Digital Officer. Hilbert has also been named to the F+W Media Executive Committee. In 2008 F+W established its first direct-to-consumer eCommerce store, today the Company owns and operates more than 20 eCommerce stores, centered on its enthusiast communities. Through June, the Company reports 100% sales growth over 2011 and is the fastest growing segment of the F+W business.

“Lucas brings to F+W more than ten years of experience with Amazon. His history with Amazon afforded him the opportunity to drive and shape the business from many aspects: from customer service team lead, to operations and product management, to his most recent role, a senior position in marketing and merchandising,” said Phelps. “His digital marketing strategies, align clearly with the F+W strategy: To create the virtuous cycle of online customer experience through best-in-class discovery, price, selection, and availability that attracts and retains customers.” The F+W eCommerce mission is to provide an expertly curated portfolio of quality content, products and services, marketed and sold direct to the Company’s core enthusiast customers.

“I am thrilled to be joining the Executive Team at F+W to evolve the eCommerce experience even further for the communities and enthusiasts who trust and rely on our products and services to meet the needs of their passionate pursuits. I look forward to developing our portfolio of dedicated eCommerce sites into destinations that inform our visitors with more insight into the subjects that inspire them every day.” Hilbert has vast product portfolio experience selling a wide-range of products and services – including management of categories in music, sports, and outdoors, and for retailers like Target and Toys ‘R Us.  

“Lucas’ deep experience in product curation, data and analytics-driven marketing, and what he calls his ‘customer obsession’ made him the ideal candidate to drive the F+W eCommerce business to the next level, with the full support of our talented team in place,” said David Nussbaum, Chairman and CEO. Hilbert is in the process of relocating to Colorado from Seattle and will begin work on August 6th.


Contact: Stacie Berger, Communications Director
sberger@fwmedia.com

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